exterior
Standard LED Lighting
Prime features visually striking Quad-LED projector headlights, available LED fog lights and accent lights to help you see more of what matters. Bright and efficient, the rear taillights are also equipped with LEDs that consume less energy.
exterior
Efficiency
Prius Prime’s purposeful, aerodynamic features include an active front grille shutter that shuts at high speeds, underbody covers, side body fins and exclusive dual-wave rear glass design, all of which help Prime slip through the air. There’s a lot of innovation under the artfully sculpted exterior too. Optimized component placement – such as the battery pack – helps open up the rear cargo area and lower the overall center of gravity.
exterior
Carbon-Fiber-Reinforced-Polymer Rear Hatch
Aerodynamically unique and found only on Prime, the design of the dual-wave rear glass hatch flows into the rear spoiler for enhanced efficiency. The innovative rear hatch utilizes strong yet lightweight carbon-fiber-reinforced polymer and makes opening and closing seem effortless.
interior
11.6-in. HD Multimedia Display
Prime’s loaded with innovative tech that you just can’t miss. Its available 11.6-in. HD multimedia display is Toyota’s most impressive yet. Intuitive pinch, zoom, tap and swipe gestures create a familiar smartphone-like experience while giving you easy access to the features that matter most. So whether you’re using the available Entune® App Suite1 to plan your next night out, or using the navigation2 to help you get there, you’ve got the power to do it all, with just a tap.
interior
Inviting Interior
Prime's cabin features a modern design and premium materials throughout. Thoughtful interior touches delight the senses while smart tech brings convenience and innovative thinking to every trip. Prime’s front seats feature deep bolsters for body-hugging comfort. When roads twist, these seats help keep you in place for extra confidence behind the wheel.
interior
60/40 Split Fold-Down Rear Seats
Prime’s 60/40 split fold-down rear seats fold to maximize cargo space and versatility. With 19.8 cu. ft. of space, the largest cargo capacity in its class3, it will help you enjoy even more room—and more adventures4.
interior
Touch of Warmth
Prime comes with standard heated front seats, so the comfort of you and your passenger is a top priority. And if you need more comfort for the drive, grab hold of the available heated steering wheel.
interior
Color Head-Up Display
Get more at a glance. The available color Head-Up Display (HUD) uses aircraft-inspired technology to project important information about your drive directly in front of you on the windshield. The color display can show your speed and energy monitor info, while also giving turn-by-turn directions, so you can stay focused on what’s ahead.
interior
Multi-Information Display
The customizable 4.2-in. color dual Multi-Information Display (MID) screens let you keep track of Prime’s vitals at a glance. Just use the steering wheel-mounted controls to keep track of real-time driving data, up-to-date fuel economy, energy use and more—all while keeping both hands on the wheel.
technology
Class-Leading Efficiency
More efficiency. More potential. Every last detail of Prius Prime has been optimized to help make it the most advanced — and efficient — Prius yet. Cutting-edge, lightweight materials, proven hybrid technology and an optimized Plug-in Hybrid Vehicle (PHV) system all work together to help Prius Prime reach an impressive, class-leading manufacturer-estimated 133 MPGe5,6. Prime also continues to help you challenge what’s possible by reaching a manufacturer-estimated total driving range of 640 miles7. Imagine all the places you’ll go with Toyota’s legendary hybrid technology that invites you to do even more.
technology
Intelligent Drive Coach
This available intelligent technology, called Predictive Fuel-Efficient Drive8, helps boost fuel efficiency by learning your routine stopping patterns. When approaching a recorded stop, an icon will display on the map of the navigation system and suggest the optimal time to release the accelerator. Regenerative braking also activates sooner to recover more energy for the hybrid battery.
technology
Lightweight Materials
No detail is too small as Prime’s rear hatch is made of strong yet lightweight carbon-fiber-reinforced polymer, a first for Toyota. This material allows for advanced performance, and makes opening and closing the hatch effortless. Advanced materials like these help increase efficiency and elevate your drive.
technology
EV/HV/EV Auto drive modes
Prime offers three driving modes so that the driver stays in control: EV Auto Mode9, EV Mode10 and HV Mode. EV Auto Mode intelligently selects between EV and hybrid driving based on demand and driving conditions to optimize your efficiency. EV Mode relies on EV driving to maximize efficiency, all the way up to full highway speeds. HV Mode efficiently combines the gas engine and EV power from the HV battery to drive Prime.
